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'Change' seems to have become a hot topic for businesses again.  As a change architect - and someone who makes her living from organizational change - I find myself greeting the news with mixed emotions.  On the one hand, I’m thrilled that more organizations are recognizing the need for change.  On the other hand, 70% of change initiatives still fail in some way, so it’s not like organizations are getting better at it.  And sometimes it seems that ‘change’ has become a strategy in and of itself:  “We need to improve the bottom line.  Let’s change…something!”

Organizations are still looking for the mythical silver bullet, that proprietary alchemy which will magically make their changes work.  Each time they set out to change, they look for some new silver bullet, because the old silver bullet didn’t work.  The problem is that it’s not about finding a magic bullet - it’s about recognizing that successful change needs the right strategy and implementation.

I’ve led lots of change projects over the years, and not one of them has failed.  That’s not because I invented a magic bullet - it’s because I’ve spent more time than most people learning to understand the way I, and the people I’m leading, react to change. 

It’s important to remember that being the ‘changer’ (the leader of change) is much different than being a ‘changee’ (one of the people affected by the change).   Within an organization, senior leaders are used to thinking of themselves as ‘changers’.  But when their change initiatives don’t succeed, it’s often because they forgot that they’re also ‘changees’ - and that their reactions to change, as a changee, are influencing the process in a negative way.

Let’s imagine, for a moment, that you are Joe (or Josephine), the CEO of a $30 million company in the retail sector.  You’re on your way to work (where you’re scheduled to be in an important meeting as soon as you arrive) and discover that your usual route is closed thanks to unexpected roadwork.  You’re forced to follow a detour that not only takes longer but goes through an area with which you’re entirely unfamiliar.  The delay makes you feel panicky about missing the start of the meeting,  you’re unsettled by the confusion of the detour - and when you finally get to the office, you can’t shake your feelings of anxiety.

Then you dash into the meeting, where you’re hit with some bad news from your VPs.  “Oh, great,” you think.  “Once again, they’ve all failed to meet my expectations.  They’re always disappointing me - what the hell is wrong with them?”  You decide you’ll have to ‘do something about it’, but the thought of having to spend hours coaching your senior leadership team through the next quarter just sucks all the energy out of you.  By the time you head home for the day, you feel like you’ve been been on a forced march through the desert - and you never did get around to tackling all the other items on your to-do list for the day.

When this kind of relatively small, unexpected change unsettles Joe (or Josephine), it’s not hard to understand how big change can cause anxiety, even in senior leaders.  Anxiety can lead to a lack of action, sudden changes in direction, or apathy - and when the leader of a change is paralyzed, inconsistent, or detached, it’s not surprising that the rest of the employees are similarly affected.  (And thinking things like “my team is always disappointing me” is almost guaranteed to be a self-fulfilling prophecy.)

So if you’re finding yourself leading a change project which isn’t going well, the first step may be to look in the mirror.  Are you bringing your anxiety to bear on the project?  Are you setting your team up for success by believing in their abilities, or are you letting them meet your expectations of failure?  Most importantly, are you modeling the kind of enthusiasm for change that you need to see in them?

As the person who initiates change within the organization, you may not be affected by the change in the same ways that those lower in your organization will.  But here’s something to think about:  Change is just as much about ‘how’ as it is about ‘what’ - and how your employees react to change is directly related to the way you do.

Ah, disruption.  In 2010, the word - as applied to new-fangled business models - was barely on the radar; in 2011, it was the new new thing; by 2012, it was so overused that Forbes wrote:  "If your organization pivots to disrupt an industry, you need a new strategy."

Like so many buzzwords and buzz-concepts, disruption started out with good intentions:  It represented the notion that in order to be really successful, organizations had to think in whole new ways for their industry.  So far, so good - we all know that the world is moving faster than ever, and the only way to prevent your organization from getting stuck behind the curve is to work hard at staying way ahead of it.

Except that the people who do all the talking about 'disruption' seem mostly to be guys wearing skinny jeans, Gucci hoodies and Google glasses who spend a lot of time showing off fast-paced presentations on their iPads and rather less time demonstrating how, exactly, you're going to explain your new disrupted business model to Marge down in shipping/receiving.

So poor Marge, who's been doing a fantastic job in the shipping/receiving department for the past 15 years, walks in one day to discover that, thanks to 'disruption', her paper files have been sent to the storage facility and she will hitherto be doing all her documentation on a tablet that's been left on her desk, using CRM software that's still in beta, while the skinny-jeaned disruption guy has moved on in search of his next TED talk.

Marge and her team are flummoxed:  With no files to access, no idea how to use the new software, and no information about why this disaster has happened, they panic, and spend the rest of the week getting virtually nothing done.  They spend Week 2 coming up with their own stopgap system so that at least they can process outgoing orders, and Week 3 is spent catching up on the time they lost in Weeks 1 and 2.  They spend most of Week 4 fielding complaints from the sales reps, who are now getting 16 calls a day from annoyed customers because the company's normally seamless supply chain has suddenly gone off the rails.  By Week 5, Marge and her team have a whole new system in place, but it's totally disconnected from the rest of the organization and it's even less efficient than what they were doing before.

This is definitely 'disruption' - just not the kind of disruption anyone intended.

Change management isn't nearly as sexy as a guy in a Gucci hoodie wielding an iPad and raving about Peter Gabriel's latest ideas about interspecies internet.  But change management is what ensures your innovative 'disruptive' idea actually makes it to the bottom line in one piece - and without wasting 4+ weeks of Marge's (and everyone else's) time.

Next time, we'll talk about practical strategies for getting from 'disruption' to 'ROI'.



The other day I was having lunch with a former colleague who had recently become the VP of HR & Recruiting at a large company.  She was frustrated.

“I don’t know what the heck the problem is,” she sighed.  “I know the department was a disaster when I came on board last year, but I got rid of the two managers who were causing most of the problems, I’ve brought in new technology to replace the outdated system that had been on its last legs for years, and I even brought in an improv coach to do some fun team-building exercises.  But everyone still seems demoralized and I don’t know what more I can do at this point.”

Since this is a classic change management dilemma (“We made all the right changes - why hasn’t productivity/morale/business improved?”), I asked her a few questions.

There is such a thing as being too positive

Most of us know there’s a lot of truth in the old adage, “If you can’t say anything nice, don’t say anything at all.”  Generally speaking, it’s a good motto for both our personal and professional lives:  No one wants to be friends with a Debbie Downer, and no one wants to work with (or promote) someone who spends all their time complaining.


When you’re the leader of a change initiative, and the change is happening because the pre-change state is best described as ‘a disaster’, refusing to acknowledge that disaster doesn’t make you look like a positive, Dale Carnegie type - it just makes you look like maybe you don’t actually understand the situation.

That’s what had happened with my lunch companion.  She’d been brought in specifically to transform the HR/Recruiting department, but as a new hire who prided herself on her professionalism and positive attitude, she didn’t want to alienate her new team members by being negative about what had gone on before her arrival.  So instead of announcing that the two managers had been unceremoniously fired, she let everyone think that they’d simply ‘moved on to other opportunities’; instead of acknowledging that the existing technology was a productivity-sucking blight on the organization, she talked about the increased usability of the new system; and instead of acknowledging that the bad managers had created a lot of dissention within the team, she positioned the improv coach as a fun activity to help her get to know her new staff. 

Most importantly, when her direct reports alluded to the previously disastrous situation, she pretended not to understand and instead just refocused the conversation on how great things were going to be once the changes were complete.

The result 

Her employees - already on edge as a result of an extended period of bad management - concluded that she was just another dingbat brought in to make their lives difficult, and that the changes she was making wouldn’t actually fix anything because she hadn’t understood the problems in the first place.  So they didn’t bond with the new managers she hired, they resisted using the new technology system, and half of them mysteriously had urgent appointments on the days the improv coach was scheduled to come in.

The lesson

As a change leader, being relentlessly positive isn’t always the best approach.  Of course you don’t want to spend a lot of time talking about how terrible things were before you arrived, and it’s never a good idea to speak badly about former employees, even if they were idiots.  But it’s crucial that you let people know that you are, in fact, well aware of the pre-change problems, and that you understand how those problems affected your team’s ability to work effectively.   You can acknowledge the problems without being negative:  Instead of ignoring an employee’s snarky comment about how cumbersome the previous technology was, you can say “I know - it was brutal!  That’s why I’m so excited about the new system.  Let me tell you about it…”

When people realize that you understand their frustration, they’re more inclined to see you as someone they can work with rather than just another adversary they have to work around - which will make them much more enthusiastic and responsive to the changes you’re trying to implement.


Reading this article about organizational culture in the Harvard Business Review the other day, I was reminded of my long-standing belief that the term 'organizational culture' shouldn't just be a noun that describes a 'thing', but also a verb which describes an action - the action of creating and maintaining a culture.

The notion that organizational culture exists has been around for a long time, though the term itself wasn't yet popular - I can remember having conversations in the 1990s about whether so-and-so was a 'good fit' for this or that organziation.  We might have used terms like 'corporate environment' or even 'company vibe' to describe the way a particular organization operated, but what we really meant was 'culture'.

Then the dot-com era arrived, along with Herman Miller furniture, free snacks in the lunchroom and super-cool offices in converted downtown warehouses, and suddenly 'culture' was a big selling point for fast-growing companies who were competing for top talent.

The problem is that you can't just give people Aeron chairs and unlimited free diet Coke and assume that will create a culture.  'Culture' may be a noun, but creating and sustaining organizational culture is an ongoing activity which isn't top-down or bottom-up - it's more like a scatter graph with arrows and squiggles and dotted lines connecting everyone in the organization, and even lots of people outside the organization, to each other.

Culture isn't a static thing; it's constantly in flux.  And it's not just imposed on an organization on a Monday at 9am via a memo entitled "Our New Culture".  It's created through individual activities over an extended period of time.  That's why when I was writing my doctoral thesis, back in 2000, I coined the term 'culturing' - using a verb rather than a noun is a good way to remember that it's a process, not an event or a finite state.

Organizational culture is really all about relationships:  The relationship the organization has to its employees, the relationships those employees have to the organization and to each other, and the relationships the organization - and its individual employees - have with outside stakeholders like clients and suppliers.  Relationships are the product of a series of interactions over time:  When the interactions are positive, the relationship deepens and is lasting; when the interactions are negative, the relationship deteriorates and finally ends.

But it's more than that.  The nature of individual relationships is a product of the nature of the interactions, too:  When your interactions with person A consist mainly of weekly golf games, and your interactions with person B consist mainly of romantic dates, you naturally end up having a different relationship with person A than you do with person B.

With that in mind, 'culturing' is the term I use to describe actively creating specific interactions designed to build the organizational culture you want.  It's not enough to hand people a list of "Our Core Values" and then hope for the best.  Culturing is about helping the individuals within an organization - from the senior leadership team right down to the junior interns - to apply those values to their day-to-day activities.  It could be as simple as reminding people that since one of the organization's core values is 'responsiveness', on a day-to-day basis they should be making an effort to respond to phone calls and emails as promptly as possible, or it could be as complex as ensuring that 'responsiveness' is reflected in a commitment to a nimble supply chain functino.

And here's the thing:  When you start thinking about culturing rather than culture, you'll end up getting the culture you want, faster - and more effectively.

In our previous posts on Positive Psychology, we've talked about what positive psychology really is, about how neuroplasticity affects the way we learn, about the essential factors in creating the motivation to change, and about the implications of all this for organizations.

Now we're going to look at the ABCs of positive psychology:  Affect, Behavior and Cognition.

All 3 of these - affect, behavior, cognition - are necessary for change to occur.  They are important individually, but their real power is in the way they intersect and align.

Today, we're going to talk about Cognition.


Cognitive therapists will tell you that you never simply experience an event - you interpret it.  You have a thought about the event, and then you have a feeling about it.  Their premise is that we can change our feelings about an event simply by changing our interpretation of it.  Now, I'm not totally convinced that this works every time, but I do believe that the way we interpret events leads us to conclusions that may or may not be productive for us.

For example, let’s say I’m in a meeting and present an idea.  My boss cuts me off and tells me the idea has no merit.  I’ve got three choices:  I can either interpret his reaction as an indication that I, as a worker, have no merit and shut down for the rest of the meeting (or, in fact, for many subsequent meetings).  Or I can interpret his reaction with curiosity:  “Why do you think that?” or “Which part of my idea has no merit?”  Or I can interpret his reaction as a misunderstanding:  “Maybe I haven’t explained my idea fully - let me try again.”

Option 1 isn’t productive for me - or for my organization, who now has a disengaged (even if only temporarily) employee.  Options 2 or 3, however, reframe the incident in a more positive way for me as an individual, and for the organization, because I remain engaged.  The option I choose is dependent upon the way I’ve interpreted the situation.

How we interpret an incident or situation affects the way that incident is established as a neural pathway.  If we want to change the way we interpret events - if we want to make it less automatic, especially if we’re in the habit of interpreting events in a negative light - we need to create new neural pathways.  I call it ‘getting curious’.  Instead of assuming, for example, that my boss’ comment indicated that I had no merit and consequently retreating into a disengaged state, I can ask questions:  “Let me clarify:  Do you mean that my whole idea has no merit, or that there is a specific aspect of it that won’t work in the context we’re discussing?”


The Three Ms

As individuals and as organizations, we’re often guilty of the Three Ms:  Magnifying, Minimizing, and Making Up.  Magnifying is when we overgeneralize or engage in ‘all or nothing’ thinking.  Minimizing is when we underplay and dismiss the positive (and sometimes the negative) elements of a situation or idea.  Making Up is when we use faulty emotional reasoning or assign blame incorrectly.

When organizations magnify, or overgeneralize around a change (“This is a fantastic change!  It will be so great for everyone!  This will be the miracle we’ve all been waiting for!”) they can end up losing the engagement of their stakeholders.  The truth is that change is rarely universally positive, and when organizations don’t acknowledge this, they lose trust, which can be fatal to a change (and even to the business as a whole).

Companies which minimize the truth of a change in favor of a sanitized, “don’t pay attention to the man behind the green curtain” version of their change strategy will also lose trust and the engagement of stakeholders. 

And organizations which spend more time assigning blame than in fixing mistakes end up creating a blame culture in which CYA memos become more important than actually getting stuff done - which will derail a change initiative faster than you can say “It wasn’t my fault.”

Cognition is all about encouraging individuals - and the organization - to respond more positively when faced with a potentially negative situation, by consciously creating more positive neural pathways, whether in the individuals involved in a change or in the processes which are the organizational equivalent to neural pathways.  It is these conscious changes - combined with Affect and Behavior [insert appropriate links] which will allow the organization to implement and sustain meaningful change over the long term.

In our previous posts on Positive Psychology, we've talked about what positive psychology really is, about how neuroplasticity affects the way we learn, about the essential factors in creating the motivation to change, and about the implications of all this for organizations.

Now we're going to look at the ABCs of positive psychology:  Affect, Behavior and Cognition.

All 3 of these - affect, behavior, cognition - are necessary for change to occur.  They are important individually, but their real power is in the way they intersect and align.

Today, we're going to talk about Behavior.


Sometimes, we go to a class or a workshop and we leave all fired up:  We've learned a new way to approach problem solving, or gained a new skill in handling conflict, or we've just been inspired by someone who is doing great things in their field.

We go back to work, full of ideas about how we're going to Change the World or even just our own corner of it...and then, after a few days or weeks, the changes we had resolved to make either fail to launch or fall by the wayside.

Why?  Because any real, lasting change requires real, consistent behavior change.  

Whenever I work with a group, the last thing I ask at the end of the day is "What will you do differently tomorrow (or on Monday morning)?"  It's a critical question, because in order for our situation to become different, we have to behave differently.

Work smart - and then smarter

In 1993, Anders Ericsson studied elite musicians.  He found that they work hard, but more importantly, they work smart - and then challenge themselves to work even smarter.  Elite musicians practiced:  they worked at their craft consistently, day in and day out.  They worked smart:  they had teachers to coach them and provide feedback all along the way.  And they worked smarter:  they didn't practice too much - 4-6 hours a day, no more.

Edward Taub, a leading neuroplasticity researcher who works with stroke victims, found a similar trend with his clients.  After 4 hours of therapy a day, stroke victims made no more positive gains when they spent additional hours on speech or mobility therapy.  At that point, they simply reached a point of diminishing returns.

Ericsson found that elite performers needed to avoid exhaustion to maximize gains from long-term practice - the same could probably be said of Taub's stroke victims.  This flies in the face of what we learn in the business world:  We're told and taught - and most of us think - that the more hours we work, the better we'll be.  We don't take vacations, or even a day off without our iPhone or Blackberry.

However, most of us would find that we'd think better and be more productive if we actually took more time off.  Disconnecting for 48 straight hours on a weekend doesn't mean you're not committed to your career - it means you return to the fray rested, recharged and able to tackle challenges more effectively than you do when you're chronically exhausted and drained.

Behavior, action and lasting change

In positive psychology, 'coping' is a term used in relation to self-esteem.  The idea is that we learn when we take action - when we put ourselves at risk in some way and then cope with the consequences.  It's acting outside of our comfort zone which builds our self-esteem.  It doesn't matter if you succeed or fail - simply taking action drives the new neural pathways which lead to greater positivity and success.

People who enjoy lasting change have a bias for action - and for working smarter.  The same can be said for organizations.  When organizations try to change but then fail to implement behavioral changes which will reinforce the change, the change won't stick.  Similarly, if change isn't accompanied by sufficient downtime for individuals to process, adapt and build positive new neural pathways, the change won't deliver the desired results.


Next time we'll talk about the C in the ABCs of change:  Cognition.

In our previous posts on Positive Psychology, we've talked about what positive psychology really is, about how neuroplasticity affects the way we learn, about the essential factors in creating the motivation to change, and about the implications of all this for organizations.

Now we're going to look at the ABCs of positive psychology:  Affect, Behavior and Cognition.

All 3 of these - affect, behavior, cognition - are necessary for change to occur.  They are important individually, but their real power is in the way they intersect and align.

Let's talk about Affect first.


Typically, when we think about emotions in the workplace, we think of them as being negative.  We think that 'real professionals' don't bring their emotions to work, and they definitely never reveal their emotions in the boardroom - to do so would be seen as a sign of weakness.

Except that all of us have emotions, and it's not all that easy (or even possible) to leave them at the front door of the office.  We may experience anger, frustration or fear as a result of something that happens at work; we may also experience more positive emotions like joy, satisfaction or excitement.

All of these emotions are giving us important clues about ourselves and our situation, and if we pay attention to them, rather than doing our best to suppress them in the name of 'professionalism', we might succeed in using them to our advantage.

When an organization is going through change, it's often the negative aspects of emotions which are most talked about:  Those who oppose the change, those who challenge the change, and those who resist the change.  But even these negative reactions to change provide important information to the organization.

We don't always focus on the positive emotions associated with a change, but I think it's important to pay just as much attention to them as we do to the negative emotions.

Did you know that 80% of individuals who experience some kind of trauma actually experience post-traumatic growth, not post-traumatic stress?  That's a good endorsement of our inner strength and resilience.  However, we most often hear about the 20% who suffer from PTSD.  Now, I'm not minimizing that 20% - their experience is real and difficult.  But it's interesting that we don't focus on the majority who experience something more positive - and it leaves many of us with the notion that there is only one way to respond to trauma (PTSD) when in fact many of us respond much more positively.

When we examine PTSD and PTG (post-traumatic growth), we see that it's often a single event which leads to either one.  Remembering what we learned about neuroplasticity, we know that a single experience creates a new neural pathway in the brain.  When that channel is seen as negative, we end up with PTSD; when it's seen as positive, we end up with PTG.

We know that a single negative experience in our work life can set up a negative pathway that lasts (all it can take is one manager, early in your career, telling you that you'll "never rise to a senior leadership position" to change your career aspirations forever).  But if that's true, can a single positive experience in our work life have a similar outcome?  Can it create a channel that will permanently increase our well-being and a positive response to challenges?  The answer is yes.  Sure, it depends on the experience - but it also depends on what we do with it.


Reinforce positive experiences

When something bad happens at work - someone yells at  you, you make a mess of a presentation in front of the whole team, etc. - we tend to replay it in our heads over and over again, which of course reinforces the negative pathways the experience created.  But when was the last time you replayed a positive experience over and over again?

Many of us are taught to downplay our successes ("Don't get cocky!" or "No one likes someone who's full of themselves!"), so we tend to move on from positive experiences faster than we do from negative ones.  But there's nothing to stop you from replaying a positive experience to yourself.  Journaling is a fantastic way to do this:  By taking the time to describe the experience to yourself and write it down, you're reinforcing the positive neural pathways that were created, and making it part of your personal narrative, which will enhance the results.

Another way to fortify positive experiences is simply to take the time to do so.  In 2006, scientists demonstrated that rats who were given time to rest and 'hang out' ended up learning a maze faster than rats who were simply forced to repeat the (unsuccessful) attempts over and over again.  As humans, giving ourselves sufficient downtime is critical both to the creative process and to allowing us to fortify our positive neural pathways.


Affect and change management

How does all of this relate to change management?  Well, we can deny the existence of emotions in the workplace all we want, but the truth is that when change happens, it always generates emotions in the individuals required to carry out and live with that change.  If we can acknowledge the negative emotions, we can do a better job of managing their consequences. More importantly, if we can harness the positive emotions, we can use them as powerful tools to create real and lasting change that delivers the results we want.


Next time, we'll talk about the B in the ABCs of change:  Behavior.

Saturday, 22 June 2013 17:02

5 Most Popular Posts of 2013 (so far)

Well, it's almost the end of June, which means we're already halfway through 2013.  It's always hard to believe how quickly the months go past, and I think it's a good idea to make time to take stock.

With that in mind, here are our 5 most popular blog posts of 2013 so far.

1. 5 Easy Ways to Lose Top Talent During a Change

Going through a change initiative can leave even top performers feeling spooked and looking up the names of recruiters.  Here are 5 ways you can almost guarantee your top talent will leave you instead of sticking it out.

2.  Change Challenge:  A long-term employee refuses to change

What do you do when a long-term, highly-valued employee just won't get on board with changes that are designed to move the company forward?

3.  Change Leadership:  A tale of two departments

When one department does a great job of adapting to a change initiative, but the other doesn't, the answer probably lies in the different leadership of the two departments.

4.  Do 'Empathy' and 'Business Results' Really Go Together?  Yes.

The truth is, ignoring the emotions  that happen as a result of a change in the workplace will end up costing more than acknowledging them.

5.  Change Management:  The Zombie Apocalypse

IT may have tried to kill change management, but it's not dead yet.

In our previous posts on Positive Psychology, we've talked about what positive psychology really is, how neuroplasticity affects the way we learn, and about the essential factors in creating the motivation to change.

Today we're going to look at the impliations of all this on organizations.

Individuals and organizations

In many respects, organizations ask themselves the same change-related questions that individuals do:  What is my motivation for change?  Do I really want to change?  Does my interest in changing outweigh the perceived effort required to change?

However, these questions are asked both by the organization and by each individual affected by whatever change is being introduced.  If the organization says "We want to become a more nimble organization," this has implications both for the organization as a whole and for each individual involved in the change.

Remember, if the subconscious doesn't agree wtih the change, it won't happen.  In organizations, the 'subconscious' can be seen as individual employees.  So if the organization says that becoming more 'nimble' means 'hiring more temps who we can fire at will', the organization risks alienating existing employees, who start to feel that the organization no longer values a commitment to the organization.  That doesn't mean this change won't work - it just means that management needs to speak openly about the reasons for these temps and how the process will work.

Motivation for organizations

As we discussed earlier, motivation to change requires that the desire to change is greater than the perceived effort required to make that change.  Without sufficient passion, change is difficult even when it doesn't require a whole lot of effort:  "They tell me that spending 15 minutes changing my settings on this CRM system will do something, but I dunno...I've kind of gotten used to it now."

At the same time, when the perceived effort is too large, it can be hard to generate sufficient passion to make it seem worthwhile:  "I know the existing CRM system isn't perfect, but now I have to sign up for a 5-day course to learn the new system!  Ugh.  Don't they know I have work to do?"

In both cases, senior leadership has good reasons for wanting the change - a more efficient CRM system means better sales processing, better customer service, and ultimately a more productive sales cycle - but in neither case have they communicated these reasons effectively.  The result is that while the organization may be motivated to change, the organization's subconscious - the individuals involved - isn't.  Which means that the change won't happen, or won't happen effectively.

Emotions of any kind are a big part of change.  They're often disregarded in favor of a focus on the technical aspects of change - the training, the processes, the expectations - but it's important to remember that building positive emotions will provide the momentum to move the change forward, while negative emotions (or a lack of emotional engagement) will have the opposite effect.  The only way to effect change within an organization is to leverage the ABCs of positive psychology:  Affect (emotions), behavior and cognition.

Next time, we'll delve into these ABCs.


NEXT:  Part V - The ABCs of Positive Psychology



Last week I got a call from a colleague:  "Well, it's happened again," she sighed.  "My prospective client just spent $2.5 million on a new accounting system to unite their global operations, but they told me that my $50,000 change management strategy - to make sure the system is implemented effectively - is too expensive."

If you're reading this, you've probably experienced the same thing, either as a consultant or as a change leader within an organization.  You watch senior leadership spend millions on a great idea - and then watch as that idea fails to launch because someone thought the implementation of that idea suddenly seemed 'too expensive'.

But here's the thing:  Change handled badly costs more money - because it's never over.

The problem is that the cost of badly-managed change is never properly quantified.  When a good idea goes wrong, there is never any shortage of excuses:  "The market wasn't ready," or "The marketing strategy wasn't effective," or "The technology never worked properly."  But rarely does anyone - well, outside of the change management consultants, who by that time aren't in the room - suggest that maybe the problem was simply that the change process wasn't managed by a professional.

Change Architecture, or Change Management, isn't sexy.  Neither is your electric bill.  But, like electricity, change management makes good economic sense because it enables other stuff to get done.  Here's how change management delivers value:

  • Clarity about the change.  The kind of clarity that means people spend less time asking each other what they think the change means and more time working on their projects and deliverables
  • Clarity about the direction.  So the organization's top performers don't put 'update my resume and call a recruiter' at the top of their to-do list, instead of the tasks they're paid to do
  • A communication plan with clearly articulated goals.  So leaders and employees spend less time interpreting what the change is about and what it means, and more time actually working toward the business goals the change is designed to help achieve
  • Change focus.  One of the biggest risks for big change is a loss of focus - which can mean serious and steep declines in the bottom line.  Without an independent change expert to keep the organization on track, an otherwise-great initiative can become derailed because no one is keeping their eye on the ball
  • Tactical monitoring.  I've written before that it's important for employees - not external consultants - to own the change management process, but bringing in a third-party change management expert to oversee the tactical implementation of a change will mean that fewer balls get dropped

You think you can't afford a change management consultant?  In my opinion, you can't afford not to hire one.  Without a change management expert, you'll end up spending more money than you planned, without getting the results you wanted - and you won't know how it happened.

Page 4 of 11


Beth Banks Cohn, PhD, founder and president of ADRA Change Architects, is dedicated to helping you and your organization reach your full business potential…
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ChangeSmart™ Advantage

Change is a fact of life today in business, but that doesn’t make it any easier to carry out successfully. ChangeSmart™ is a framework, a way to approach change. It is a roadmap for success.
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Improve your bottom line through change.



Achieve your goals by focusing on three critical areas.


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