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Wednesday, 10 August 2016 00:00

Making change communication compelling

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On my more or less constant quest for interesting change management items, I came across this infographic today:

knoll change management infographic

Now, Knoll is a company which specializes in office furniture (or perhaps they'd prefer to call it 'workplace environment design'), so their core competency isn't change management.  However, if you're a supplier involved in a refit of an office of hundreds or thousands of people, you're going to need to know something about change management - because no matter how beautiful your 'office environments' are, getting a whole lot of people packed up, moved and settled, without losing a lot of productivity, requires quite a lot of change to be managed.

This content of this particular infographic isn't particularly earth-shattering - communication, input, messaging, supporting and evaluating are all pretty standard components of any change initiative - but what I liked about it was how aethetically pleasing it is, and how it makes clear that even an office move requires a 12-18 month lead time in terms of communicating the Big Idea to the organization.  In my experience, if organizations did a better job of creating compelling communications, and put them in place earlier in the change process, almost every change initiative would go a heck of a lot more smoothly and with more enthusiastic buy-in throughout the process.  After all, it's hard for people to keep resisting something that looks so appealing, especially if it's been announced months - or years - in advance.

Just something to think about.

 

Read 11831 times Last modified on Wednesday, 09 August 2017 15:34

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Beth Banks Cohn, PhD, founder and president of ADRA Change Architects, is dedicated to helping you and your organization reach your full business potential…
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